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Table 15 from What's your story? : Designing a descriptive framework for brand stories on social media | Semantic Scholar
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Table 17 from What's your story? : Designing a descriptive framework for brand stories on social media | Semantic Scholar
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The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize | SpringerLink
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The Content Marketing Matrix [Free marketing strategy graphic]
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PDF) The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
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